View the Online Edition of Item19: Your Best SalesTool?

COVER STORY:

FPR: The New (Amended) Deal

By Lane Fisher

As the Amended FTC Rule on Franchising became a reality over the past 12 months, many franchisors have tried to understand the consequences, particularly as they relate to the law on earnings claims, now called Financial Performance Representations ("FPRs").

Inside This Issue:

Building a Better Breakfast Brand

By Kerry Pipes
Show Them the Money

By Eddy Goldberg
No More Excuses

By Darrell Johnson
Here Comes Web 2.0!

By Joe Dysart
Franchisors Can Help with Financing

By Eddy Goldberg
The "Big Three" Stupid Mistakes

By Marvin Storm
Crossing the Great Divide

By Jennifer Kushell
Well Compensated?

By Kerry Pipes
Closing More Deals in Tough Times

Franchise Update Magazine
Challenge the Pros: Inside info from those in the know

By Barb Moran & Scott Haner
Keeping Financial Performance Claims Legal

By Rupert M. Barkoff
Selling Direct

By Steve Olson
Everybody's Doing It

Marc Kiekenapp
The Rewards of Virtue

Debbie Selinsky

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