Franchise Update Magazine 2009 Editorial Calendar

Quarter I

• Selling franchises during tough economic times
• Markets under-served by franchising - growth potential
• Veterans in franchising - why they work

Quarter II

• Keeping old franchise brands fresh
• International franchising - Overseas owners of U.S. franchises
• Selling a franchise at ½ price, money-back guarantees, and other incentives to push sales

Quarter III

• Franchisors who DON'T use FDDs/ECs - and why
• Startup Franchises and the challenges they face (in a tough economic environment)
• Selling to female buyers - are women wired for franchising?

Quarter IV

• Franchise UPDATE's Annual Sales & Lead Generation Survey
• Franchise litigation insurance - protect the brand from lawsuits
• Mystery Shopper
• Conference Wrap
• STAR Awards Winners

FU Columns:

• Sales Management
• Technology That Works
• Challenge The Pros
• Metrics That Count
• Sales Smarts
• Buyer Close-Up
• Area Representation
• Legal Update
• Market Trends