Reader Demographics:
- Published Quarterly
- Editorial: Written for Franchisor CEO's and Development Executives
- Total Distribution: 5,000 copies per issue
- Total Readership: 15,000
- Circulation Type: Controlled and Subscription
Readership Profile:
- 2,500 Franchisor CEO's and Presidents
- 2,500 Development Executives
- Represent over 500,000 franchise units nationwide
- Spend $75,000,000 annually on recruitment advertising
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Rated #1 in Readership Survey
The only industry publication 100% dedicated to franchisors, Franchise UPDATE was voted the most read franchise publication in a survey conducted among franchise executives. Franchise UPDATE magazine is a targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.
Franchising today is a fiercely competitive environment. Franchise UPDATE captures the attention of this select audience with "how to" best practices articles and success stories on accelerating system growth.
Regular Features in Franchise UPDATE Magazine:
- Sales Smarts
- Marketing Smarts
- Sales Management
- Internet Trends
- Technology
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- Challenge the Pros
- Metrics That Count
- CEOs That Sell
- Outsourcing
- Buyer Close-Up
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- Area Representation
- Real Estate
- Legal Update
- Market Update
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"Franchise UPDATE delivers to me, with regularity,
information and updates on the important issues in
franchising, in the depth that makes it an essential
read.
As a long-term advertiser, it keeps my consulting
company in front of my franchise clients and those
seeking professional development assistance."
Michael Seid
Managing Director
Michael H. Seid & Associates |
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